---
title: Apply Executive Master in Marketing
---

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 Executive Master

# Executive Master in Modern Marketing

## Your next move starts here: Apply online now !

 

Double degree with

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 PROGRAM

 ADMISSIONS PROCESS

 What You Will Gain

![PROGRAM STRUCTURE](https://africabusinessschool.um6p.ma/hubfs/Executive%20Shooting-619.jpg)

## PROGRAM STRUCTURE

 Executive Master In Modern Marketing

 MARKETING FUNDAMENTALS & STRATEGY ▼

- Fundamentals of Business & Strategic Marketing  
  ▪ Principles of Marketing Mix

 STRATEGY & PERFORMANCE ▼

▪ Strategic Sales Management  
▪ Omnichannel Strategy & Customer Journey  
Optimization  
▪ Market intelligence and influence

 QUALITATIVE & QUANTITATIVE METHODS FOR MARKETING ▼

▪ Qualitative Methods / Voice of the Customer  
▪ Quantitative Methods

 BRAND STRATEGY & MANAGEMENT ▼

▪ International Brand Management  
▪ Employer Branding

 DIGITAL MARKETING & CUSTOMER EXPERIENCE ▼

▪ Digital Marketing & Data Analytics  
▪ Customer Experience in the Digital Age

 DIGITAL INNOVATION & B2B MARKETING ▼

- AI-Driven Marketing  
  ▪ Social Selling & B2B Marketing

 TEAM MANAGEMENT & CUSTOMER RELATIONS ▼

▪ Leadership for Change & Innovation  
▪ Customer Centricity

 NEW MARKET DEVELOPMENT & INTERNATIONALEXPANSION ▼

▪ Business Development & Market Solutions  
▪ International Professional Seminar  
▪ International Company Visit

 VALUE CREATION & EMERGING CHALLENGES ▼

▪ Value-Based Strategy in Marketing  
▪ Sustainable & Ethical Marketing

 CONSULTING PROJECT ▼

▪ Consulting Project Methodology  
▪ Personal Development & Coaching  
▪ Applied Consulting Project

### Step 01

**Complete your application online:**

- CV / Resume
- Cover letter
- Highest degree earned

### Step 02

 Selection of Shortlisted Candidates 

### Step 03

 Admission Interview 

### Step 04

 Admission Results & Enrollment

![Info](https://africabusinessschool.um6p.ma/hubfs/image_section_processus.jpg)

## Upon completion of the program, you will be able to:

- Design winning marketing strategies.
- Lead customer-centric organizations.
- Integrate AI and data into marketingdecision-making.
- Build high-performing brands.
- Lead teams and organizational  transformation.
- **Execute** an applied consulting project addressing a real-world business challenge.

Limited Spots

 Apply Now !

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[abs.exed@um6p.ma](mailto:abs.exed@um6p.ma)

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