UM6P---ABS (5)
Executive Master

Executive Master in Marketing

Your next move starts here: Apply online now !

 
Dual degree with
IAE Paris Sorbonne · Panthéon-Sorbonne

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PROGRAM STRUCTURE

PROGRAM STRUCTURE

  • Fundamentals of Business & Strategic Marketing
    ▪ Principles of Marketing Mix
▪ Strategic Sales Management
▪ Omnichannel Strategy & Customer Journey
Optimization
▪ Market intelligence and influence
▪ Qualitative Methods / Voice of the Customer
▪ Quantitative Methods
▪ International Brand Management
▪ Employer Branding
▪ Digital Marketing & Data Analytics
▪ Customer Experience in the Digital Age
  • AI-Driven Marketing
    ▪ Social Selling & B2B Marketing
▪ Leadership for Change & Innovation
▪ Customer Centricity
▪ Business Development & Market Solutions
▪ International Professional Seminar
▪ International Company Visit
▪ Value-Based Strategy in Marketing
▪ Sustainable & Ethical Marketing
▪ Consulting Project Methodology
▪ Personal Development & Coaching
▪ Applied Consulting Project

Step 01

Complete your application online:

  • CV / Resume
  • Cover letter
  • Highest degree earned



Step 02

 Selection of Shortlisted Candidates 

Step 03

 Admission Interview 

Step 04

 Admission Results & Enrollment
Info

Upon completion of the program, you will be able to:

  • Design and deploy high-performance marketing strategies.
  • Master digital marketing tools and data analytics.
  • Optimize customer experience and enhance brand equity.
  • Leverage artificial intelligence and emerging marketing technologies.
  • Drive growth and generate new market opportunities.
  • Lead teams and effectively manage change.
  • Integrate sustainability and ethics into strategic marketing decisions.
  • Execute an applied consulting project addressing a real-world business challenge.