--- title: Executive Master in Modern Marketing --- ![UM6P---ABS (5)](https://africabusinessschool.um6p.ma/hs-fs/hubfs/UM6P---ABS%20(5).png?width=7072&height=1336&name=UM6P---ABS%20(5).png) Executive Master # Executive Master in Modern Marketing ## Lead the new era of marketing through a program of excellence Double degree with ![IAE Paris Sorbonne](https://africabusinessschool.um6p.ma/hs-fs/hubfs/logo_IAE-P1_2026_blanc-orange-1.png?width=240&height=180&name=logo_IAE-P1_2026_blanc-orange-1.png) ### Admissions - Standard Track **Bac+4 or equivalent**, with at least 3 years of professional experience. - VAP Track **Bac+2 or Bac+3**, with 7 to 10 years of professional experience. Applicants must complete a Validation of Prior Professional Experience (VAP) form. - Language Requirement English Language Proficiency. ### Get your Brochure By clicking on '**Receive the brochure**', you **agree** to be contacted by the Africa Business School admissions team. **Your data is confidential** and processed in accordance with Law 09-08 relating to the protection of personal data. You can unsubscribe at any time. ## Why Choose the Executive Master in Modern Marketing? ![icons8-group-of-projects-100](https://africabusinessschool.um6p.ma/hubfs/icons8-group-of-projects-100.png) ### An International Dual Degree  Earn a prestigious dual degree, jointly awarded by Africa Business School (UM6P) and IAE Paris, combining African technological excellence and European academic expertise within a single, unified pathway.  ![icon\_entrepreneurial](https://africabusinessschool.um6p.ma/hubfs/icon_entrepreneurial.png) ### Action-Based Learning and Experimentation  Develop your skills through an immersive approach based on real-world case studies, applied projects, and continuous interaction with leading industry experts and professionals.  ![icon\_contact](https://africabusinessschool.um6p.ma/hubfs/icon_contact.png) ### Mastering Disruptive Technologies  Do not merely react to market evolutions; anticipate them. This program provides you with the essential tools to seamlessly integrate artificial intelligence (AI-Driven Marketing), advanced data analytics, and social selling at the heart of your corporate strategy.  ## More Than a Program, an Elite Experience ![logo\_IAE-P1\_2026\_couleur](https://africabusinessschool.um6p.ma/hubfs/logo_IAE-P1_2026_couleur.png) ![Gallery 1](https://africabusinessschool.um6p.ma/hubfs/Sorbonne%20University%20-%20Where%20to%20Stay%20in%20Paris%20(Best%20Hotels%20%26%20Areas)%20(1).jpg) ![Gallery 2](https://africabusinessschool.um6p.ma/hubfs/R.png) ![Gallery 3](https://africabusinessschool.um6p.ma/hubfs/214-690x412.jpg) ### Program Overview The Executive Master in Modern Marketing prepares professionals to lead marketing in an AI-driven, customer-centric and fast-changing business environment. Built around a 360° vision of marketing, the program combines strategy, customer value, digital transformation, business development and leadership to equip participants with the skills needed to drive sustainable growth and lead organizational transformation ### A Dual Degree. A Global Perspective Through the partnership between Africa Business School (UM6P) and IAE Paris-Sorbonne Business School, participants earn two internationally degrees, combining the excellence of Africa Business School with the academic heritage of Université Paris 1 Panthéon-Sorbonne. This partnership provides participants with an international learning experience, combining academic excellence, global exposure and practical business insights. **A Memorable Graduation Experience** Upon successful completion of the program, graduates celebrate their achievement through two graduation ceremonies: one at Africa Business School and one at IAE Paris-Sorbonne, held at the Grand Amphithéâtre de la Sorbonne. ![Library](https://africabusinessschool.um6p.ma/hubfs/7K4A7477.jpg) ![Pool](https://africabusinessschool.um6p.ma/hubfs/13-1.jpg) PROGRAM ADMISSIONS PROCESS What You Will Gain ![PROGRAM STRUCTURE](https://africabusinessschool.um6p.ma/hubfs/Executive%20Shooting-619.jpg) ## PROGRAM STRUCTURE Executive Master In Modern Marketing MARKETING FUNDAMENTALS & STRATEGY ▼ - Fundamentals of Business & Strategic Marketing - Principles of Marketing Mix STRATEGY & PERFORMANCE ▼ ▪ Strategic Sales Management ▪ Omnichannel Strategy & Customer Journey Optimization ▪ Market Intelligence and Influence QUALITATIVE & QUANTITATIVE METHODS FOR MARKETING ▼ ▪ Qualitative Methods / Voice of the Customer ▪ Quantitative Methods BRAND STRATEGY & MANAGEMENT ▼ ▪ International Brand Management ▪ Employer branding DIGITAL MARKETING & CUSTOMER EXPERIENCE ▼ ▪ Digital Marketing & Data Analytics ▪ Customer Experience in the Digital Age DIGITAL INNOVATION & B2B MARKETING ▼ - AI-Driven Marketing - Social Selling & B2B Marketing TEAM MANAGEMENT & CUSTOMER RELATIONS ▼ ▪ Leadership for Change & Innovation ▪ Customer Centricity NEW MARKET DEVELOPMENT & INTERNATIONALEXPANSION ▼ ▪ Business Development & Market Solutions ▪ International Professional Seminar ▪ International Company Visit VALUE CREATION & EMERGING CHALLENGES ▼ ▪ Value-Based Strategy in Marketing ▪ Sustainable & Ethical Marketing CONSULTING PROJECT ▼ ▪ Consulting Project Methodology ▪ Personal Development & Coaching ▪ Applied Consulting Project ### Step 01 **Complete your application online:** - CV / Resume - Highest degree earned *(ou : Latest degree certificate)* - For bac+2 or bac+3 applicants , with 7 to 10 years of professional experience , a Validation of Prior Professional Experience (VAP) is required  ### Step 02  Selection of Shortlisted Candidates  ### Step 03  Admission Interview  ### Step 04  Admission Results & Enrollment ![Info](https://africabusinessschool.um6p.ma/hubfs/image_section_processus.jpg) ## Upon completion of the program, you will be able to: - **Design and deploy** high-performance marketing strategies. - **Master** digital marketing tools and data analytics. - **Optimize** customer experience and enhance brand equity. - **Leverage** artificial intelligence and emerging marketing technologies. - **Drive** growth and generate new market opportunities. - **Lead** teams and effectively manage change. - **Integrate** sustainability and ethics into strategic marketing decisions. - **Execute** an applied consulting project addressing a real-world business challenge. ## LIMITED SPOTS Discover the Full Curriculum Get The Brochure ![Logos Partenaires](https://africabusinessschool.um6p.ma/hubfs/UM6P---ABS%20(5).png) [abs.exed@um6p.ma](mailto:abs.exed@um6p.ma) © 2026 Africa Business School - UM6P. 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