UM6P---ABS (5)
Executive Master

Exécutive Master en Marketing

Lead the new era
of marketing through a program of excellence

Dual degree with IAE Paris Sorbonne

Admissions

  • Professional Experience Minimum of 36 months of professional experience (excluding internships and work-study programs) completed since obtaining the latest degree.
  • Academic Background Holder of a Bac+4/Bac+3 level degree (or equivalent) or admission by application via the Validation of Professional Experience (VAP).

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Why Choose the Executive Master in Marketing?

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An International Dual Degree

 Earn a prestigious dual degree, jointly awarded by Africa Business School (UM6P) and IAE Paris, combining African technological excellence and European academic expertise within a single, unified pathway. 

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Action-Based Learning and Experimentation

 Develop your skills through an immersive approach based on real-world case studies, applied projects, and continuous interaction with leading industry experts and professionals. 

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Mastering Disruptive Technologies

 Do not merely react to market evolutions; anticipate them. This program provides you with the essential tools to seamlessly integrate artificial intelligence (AI-Driven Marketing), advanced data analytics, and social selling at the heart of your corporate strategy. 

Ready to take the next step? Discover the program in detail and start your application today.

More Than a Program, an Elite Experience

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A Campus Dedicated to Your Transformation

At the heart of UM6P’s campus of excellence, ABS provides you with world-class infrastructure. Featuring connected co-working spaces designed specifically for executives and leaders, this ecosystem also offers premium sports facilities and living spaces that promote balance, well-being, and high performance.

 

Action-Based Learning (Consulting Project)

Broaden your global perspective through an intensive week in the heart of the French capital. This study trip features three days of high-level academic seminars at IAE Paris, complemented by a full day dedicated to visiting a major international corporation.

An Exclusive Immersion in Paris

Add a strategic dimension to your learning experience during your final capstone project. Through this consulting project, you will work in full immersion on real-world cases and complex business challenges from partner companies, seamlessly combining academic rigor with immediate on-the-ground impact.

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PROGRAM STRUCTURE

PROGRAM STRUCTURE

  • Fundamentals of Business & Strategic Marketing
    ▪ Principles of Marketing Mix
▪ Strategic Sales Management
▪ Omnichannel Strategy & Customer Journey
Optimization
▪ Market Intelligence and Influence
▪ Qualitative Methods / Voice of the Customer
▪ Quantitative Methods
▪ International Brand Management
▪ Employer branding
▪ Digital Marketing & Data Analytics
▪ Customer Experience in the Digital Age
  • AI-Driven Marketing
    ▪ Social Selling & B2B Marketing
▪ Leadership for Change & Innovation
▪ Customer Centricity
▪ Business Development & Market Solutions
▪ International Professional Seminar
▪ International Company Visit
▪ Value-Based Strategy in Marketing
▪ Sustainable & Ethical Marketing
▪ Consulting Project Methodology
▪ Personal Development & Coaching
▪ Applied Consulting Project

Step 01

Complete your application online:

  • CV / Resume
  • Highest degree earned (ou : Latest degree certificate)



Step 02

 Selection of Shortlisted Candidates 

Step 03

 Admission Interview 

Step 04

 Admission Results & Enrollment
Info

Upon completion of the program, you will be able to:

  • Design and deploy high-performance marketing strategies.
  • Master digital marketing tools and data analytics.
  • Optimize customer experience and enhance brand equity.
  • Leverage artificial intelligence and emerging marketing technologies.
  • Drive growth and generate new market opportunities.
  • Lead teams and effectively manage change.
  • Integrate sustainability and ethics into strategic marketing decisions.
  • Execute an applied consulting project addressing a real-world business challenge.