UM6P---ABS (5)
Executive Master

Executive Master in Modern Marketing

Lead the new era
of marketing through a program of excellence

Double degree with IAE Paris Sorbonne

Admissions

  • Standard Track Bac+4 or equivalent, with at least 3 years of professional experience.
  • VAP Track Bac+2 or Bac+3, with 7 to 10 years of professional experience. Applicants must complete a Validation of Prior Professional Experience (VAP) form.
  • Language Requirement English Language Proficiency.

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Why Choose the Executive Master in Modern Marketing?

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An International Dual Degree

 Earn a prestigious dual degree, jointly awarded by Africa Business School (UM6P) and IAE Paris, combining African technological excellence and European academic expertise within a single, unified pathway. 

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Action-Based Learning and Experimentation

 Develop your skills through an immersive approach based on real-world case studies, applied projects, and continuous interaction with leading industry experts and professionals. 

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Mastering Disruptive Technologies

 Do not merely react to market evolutions; anticipate them. This program provides you with the essential tools to seamlessly integrate artificial intelligence (AI-Driven Marketing), advanced data analytics, and social selling at the heart of your corporate strategy. 

More Than a Program, an Elite Experience

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Program Overview

The Executive Master in Modern Marketing prepares professionals to lead marketing in an AI-driven, customer-centric and fast-changing business environment.

Built around a 360° vision of marketing, the program combines strategy, customer value, digital transformation, business development and leadership to equip participants with the skills needed to drive sustainable growth and lead organizational transformation

A Dual Degree. A Global Perspective

Through the partnership between Africa Business School (UM6P) and IAE Paris-Sorbonne Business School, participants earn two internationally degrees, combining the excellence of Africa Business School with the academic heritage of Université Paris 1 Panthéon-Sorbonne.

This partnership provides participants with an international learning experience, combining academic excellence, global exposure and practical business insights.

A Memorable Graduation Experience

Upon successful completion of the program, graduates celebrate their achievement through two graduation ceremonies: one at Africa Business School and one at IAE Paris-Sorbonne, held at the Grand Amphithéâtre de la Sorbonne.

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PROGRAM STRUCTURE

PROGRAM STRUCTURE

  • Fundamentals of Business & Strategic Marketing
  • Principles of Marketing Mix
▪ Strategic Sales Management
▪ Omnichannel Strategy & Customer Journey
Optimization
▪ Market Intelligence and Influence
▪ Qualitative Methods / Voice of the Customer
▪ Quantitative Methods
▪ International Brand Management
▪ Employer branding
▪ Digital Marketing & Data Analytics
▪ Customer Experience in the Digital Age
  • AI-Driven Marketing
  • Social Selling & B2B Marketing
▪ Leadership for Change & Innovation
▪ Customer Centricity
▪ Business Development & Market Solutions
▪ International Professional Seminar
▪ International Company Visit
▪ Value-Based Strategy in Marketing
▪ Sustainable & Ethical Marketing
▪ Consulting Project Methodology
▪ Personal Development & Coaching
▪ Applied Consulting Project

Step 01

Complete your application online:

  • CV / Resume
  • Highest degree earned (ou : Latest degree certificate)
  • For bac+2 or bac+3 applicants , with 7 to 10 years of professional experience , a Validation of Prior Professional Experience (VAP) is required 



Step 02

 Selection of Shortlisted Candidates 

Step 03

 Admission Interview 

Step 04

 Admission Results & Enrollment
Info

Upon completion of the program, you will be able to:

  • Design and deploy high-performance marketing strategies.
  • Master digital marketing tools and data analytics.
  • Optimize customer experience and enhance brand equity.
  • Leverage artificial intelligence and emerging marketing technologies.
  • Drive growth and generate new market opportunities.
  • Lead teams and effectively manage change.
  • Integrate sustainability and ethics into strategic marketing decisions.
  • Execute an applied consulting project addressing a real-world business challenge.