--- title: Strategic Marketing and sales for business success Brochure --- [Skip to content](https://africabusinessschool.um6p.ma/strategic-marketing-and-sales-for-business-success-brochure#main-content) ![logos ABS white](https://africabusinessschool.um6p.ma/hubfs/logos%20ABS%20white.png) English This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty.   # Strategic Marketing & Sales for Business Success Lead growth, strengthen brands and master sales strategy in **6 intensive months**. Executive Certificate delivered by Africa Business School (UM6P).   ## Who should apply ? - ✓ **Senior / mid-level managers** in marketing, sales or commercial roles - ✓ Entrepreneurs scaling brands across Africa - ✓ Leaders driving digital & customer-centric transformation - ✓ At least **5 years of experience** + English or French proficiency #### To discover all the details, Please fill out the form to receive the full program brochure ## Program snapshot 6 months Part-time, on campus Format 6×2-day modules  Eligibility Bachelor’s degree or equivalent Certificate Executive Certificate (ABS) ## Your learning objectives This Executive Certificate empowers you to shape winning marketing & sales strategies in fast-moving African markets.   - 1 Anticipate market shifts & leverage emerging trends. - 2 Embed a customer-centric & sustainable culture. - 3 Lead high-performance sales teams with clear KPIs. - 4 Strengthen brand equity and defend competitive positions. - 5 Adapt marketing strategies to Africa’s diverse markets. ## Learning journey 1 Strategic Marketing 2-day immersive module 2 Strategic Brand Management 2-day immersive module 3 Customer Experience Strategy 2-day immersive module 4 Strategic Sales Management 2-day immersive module 5 Intercultural Marketing & Management 2-day immersive module 6 Digital Marketing Strategy 2-day immersive module ## Admissions process 1 ### Online application Complete the short form on this page. 2 ### Committee review Our admission board evaluates your profile. 3 ### Decision & enrolment Receive admission & payment instructions. ## Ready to accelerate your impact? Request the brochure now and our admissions advisors will contact you within 48 hours. Limited seats · Early applications have priority ![Logo UM6P-ABS (Ocher) (003)](https://africabusinessschool.um6p.ma/hubfs/Logo%20UM6P-ABS%20(Ocher)%20(003).webp)