Strategic Marketing &
Sales for Business Success
Lead growth, strengthen brands and master sales strategy in 6 intensive months.
Executive Certificate delivered by Africa Business School (UM6P).
Who should apply ?
- ✓ Senior / mid-level managers in marketing, sales or commercial roles
- ✓ Entrepreneurs scaling brands across Africa
- ✓ Leaders driving digital & customer-centric transformation
- ✓ At least 5 years of experience + English or French proficiency
To discover all the details, Please fill out the form to receive the full program brochure
Program snapshot
6 months
Part-time, on campus
Format
6×2-day modules
Eligibility
Bachelor’s degree or equivalent
Certificate
Executive Certificate (ABS)
Your learning
objectives
This Executive Certificate empowers you to shape winning marketing & sales strategies in fast-moving African markets.
- 1 Anticipate market shifts & leverage emerging trends.
- 2 Embed a customer-centric & sustainable culture.
- 3 Lead high-performance sales teams with clear KPIs.
- 4 Strengthen brand equity and defend competitive positions.
- 5 Adapt marketing strategies to Africa’s diverse markets.
Learning journey
Strategic Marketing
2-day immersive module
Strategic Brand Management
2-day immersive module
Customer Experience Strategy
2-day immersive module
Strategic Sales Management
2-day immersive module
Intercultural Marketing & Management
2-day immersive module
Digital Marketing Strategy
2-day immersive module
Admissions process
Online application
Complete the short form on this page.
Committee review
Our admission board evaluates your profile.
Decision & enrolment
Receive admission & payment instructions.
Ready to accelerate your impact?
Request the brochure now and our admissions advisors will contact you within 48 hours.
Limited seats · Early applications have priority